Constructive Thoughts

CONSTRUCTIVE THOUGHTS

This week I have read several books on marketing and guess what for a small to medium sized company the plans and approaches are impractical. These books deal with conventional marketing, and to me that is the shotgun approach and a waste of money. Why not just target the clients who want to buy what you sell?  A past client of mine keeps asking my opinion of advertising at a large public place by setting up his product where there is close to a million travelers go through each year. My advice bad idea, creating a good snail mail campaign and doing some other things is a much better way to invest his money and will give him a much higher ROI(return on investment).The idea of spending up to $1500 a month per advertising campaign just doesn't make sense to me when there are so many low cost and free ways to market your businesses directly to your customers. Another great way to market to past and future companies is to send the a monthly newsletter, but it had better contain some valuable information not just drone on about your hobbies or the companies current projects. Including some pictures of current projects is ok but again it is not about tooting your own horn but instead about informing you customers about the advantages of your product or service compared to you competitors.

And don't tell me we give superior service, do great work and the like. Because no company says they do crappy work and it will take you a month to get them back to finish the product. 

Every week for the next 9 weeks I will be sharing one of our proven ideas with you to help you reduce your marketing and advertising cost and make more profit by going directly to the customers who want to buy from you..

Have a great week

Toolbelt Trainer