CONSTRUCTIVE THOUGHTS
BULLSEYE MARKETING
This week we will discuss flyers, if you are a remodeler, or subcontractor one of the most cost effective ways to reduce your marketing budget is to create a good quality flyer to distribute at the local home centers. (Home Depot, Lowe's, True Value or any local lumber yard. Just place your flyers on their cars, you would be amazed at how many calls you will get to do work. Men Especially think they can do a easy project like installing their own ceiling fan, I can not tell you how many ceiling fans I have put in over the years. Also commodes, a plumber friend of mine has probably installed 1000 toilets over the years by handing out flyers at the local Lowe's.
For less than $100 you should be able to get 500 or more flyers printed. It only takes about an hour to do this on a Saturday or Sunday morning. I would be surprised if you didn't get at least 10 calls looking for a estimate and probably 3 to 5 jobs. Pretty good return on investment (ROI).
The flyers should have specific information on them, what you do for starters, maybe your logo,
your phone number, and hours of operation. It is important to have a flyer that catches the buyers attention right away. So they will read it and not just wad it up and throw it away. I have designed many different types of flyers for my own contracting business, most were very successful and made a huge impact on my profits.
Next week we will discuss door hangers and magnets.
http://toolbelttrainerllc.com
http://toolbelttrainerllc.com
Improving Profits
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